by Andrew Sansardo | Mar 28, 2024 | Display Advertising, SEO, Social Media
The term “transactionality” describes how much of a focus Internet searches have on finishing a purchase or transaction. There has been a discernible change in search intent in recent years, with people using search engines for transactional purposes more...
by Andrew Sansardo | Mar 21, 2024 | Video Production
To understand why video marketing is even more critical in 2024, it’s essential to look at data from 2023. For instance, according to statistics from OBERLO, 92.3% of global internet users watched digital videos for an average of 17 hours a week, and that...
by Andrew Sansardo | Mar 14, 2024 | SEO
Experience, Expertise, Authoritativeness, and Trustworthiness are the four components that make up the E-E-A-T framework, which is a collection of criteria within Google’s Search Quality Evaluator Guidelines. These guidelines exist to help Google’s Quality...
by Andrew Sansardo | Mar 7, 2024 | Answer engine optimization
For the longest time, search engine optimization has been at the center of the digital world. However, there’s a new tool in Chicago, and it’s called answer engine optimization (AEO). The need for answer engine optimization has arisen from advanced technology that has...
