Email Marketing Hacks to Grow Your Business

Email marketing is a great way to connect with current and potential clients. You can get news out there quickly when you have something new to offer. Plus, you can connect with people who were on the fence about turning to you. Have you ever used email marketing to grow your business? If not, you are missing out on a golden opportunity. If you are looking for growth, follow these simple hacks.

Make Sure to Get Email Addresses

No matter where you talk with current and potential clients, get their email addresses. This means from blog posts to your website to your social media accounts, get those emails. By providing something simple in return for their email, you can make them feel good about giving it to you. A simple audit, e-book, or piece of valuable advice is often all it takes.

Give Subscribers a Reason to Share

If you want your emails to go out beyond your regular list, then give each person a reason to share. For example, if your readers forward an email, the recipients can get 10% off. If one of those recipients comes in and mentions who the original email came from, that subscriber can get a special discount code, too. It is a double-win and lots of people like to get items on sale!

Keep Your Email Subjects Short and Intriguing

If you give away everything in the email subject, why would anyone open the email? However, if you leave something to be answered in the subject, anyone curious will open the email to see what the answer is. In our experience, most people are curious. Use that to your advantage and give them something to wonder about. Then, they will open your email to find out what you have to offer!

Want a few more insider tips on how email marketing can help grow your business? Then contact us here at Search SEO Chicago. We have been helping businesses just like yours grow for years now. We know a lot of tips and tricks that will increase your open rates and help customers find you!