by Andrew Sansardo | Jun 27, 2024 | SEO
In website analytics, one of the most important metrics for website performance is bounce rate. However, not everyone knows what this term means or why it should be a key consideration for marketers and site owners. To put it into simple terms, bounce rate refers to...
by Andrew Sansardo | Jun 13, 2024 | Marketing Strategy
Anyone in Chicago can create and publish content today. However, being capable of doing so doesn’t mean you’ll get the outcomes you want. That requires having the right strategies in place. Tracking the right metrics can help with content effectiveness, audience...
