by Andrew Sansardo | Dec 30, 2021 | Marketing Strategy
A lot of people have difficulties facing problems in their daily lives because they do not pay enough attention to details. In marketing, it is the same. When companies try to advertise their products to a customer base that is too broad, they will easily fail because...
by Andrew Sansardo | Apr 15, 2021 | Marketing Strategy
If your business is coasting along nicely with steady sales and a consistently good profit margin, it may seem like it’s a safe time for you to rest on your laurels and take it easy. But, however appealing this idea may seem, it’s important to avoid feeling overly...
by Andrew Sansardo | Nov 20, 2020 | Web Design
When is the last time you stopped and really looked at your website? Do you read it like a customer would, or do you already know what’s there? Most of us look at our website and skim past most of it because we know most of what is there already. This could be costing...
by Andrew Sansardo | Sep 11, 2020 | Web Design
Did you just redo your website this year? If you are like most companies, the answer is no. This means your website may look or feel outdated. It is said that you only have a small fraction of a second to get your customers interested when they open your site. That...
by Andrew Sansardo | Jun 19, 2020 | Display Advertising
Digital advertisements are the foundation of your company’s online presence. These ads not only make new customers aware of your services, but also improve your overall digital footprint and marketing strategy. However, not all digital ads are created equal. In fact,...
