by Andrew Sansardo | Sep 26, 2024 | Social Media
When it comes to digital marketing, there’s a lot you need to know. One of those things is that social media is mandatory. It’s a great way for businesses to connect with their audiences. It can also drive sales and build brand awareness. This blog will delve into...
by Andrew Sansardo | Jul 3, 2024 | Marketing Strategy
One of the most important types of digital marketing to be aware of in 2024 in Chicago, is personalized content marketing. While tech evolves, users expect to have customized experiences. Personalized content uses machine learning, artificial intelligence, and data...
by Andrew Sansardo | Oct 26, 2023 | SEO
Keywords are the foundation of every digital marketing strategy. Without them, we wouldn’t have keyword research, optimization best practices, or all the different types of key phrases and terms that we use today. There are different types of keywords and phrases that...
by Andrew Sansardo | Oct 12, 2023 | SEO
You cannot monitor what you do not measure. When it comes to digital marketing in Chicago, website traffic is always going to be a fundamental KPI (key performance indicator) that tells you how your marketing and outreach campaigns are performing. There are several...
by Andrew Sansardo | Apr 20, 2023 | Display Advertising
While traditional advertisement, word of mouth, and pure chance all play a role in discovering businesses, over 60% of the world’s population has some sort of Internet access. People frequently turn to the digital realm to find local businesses, buy products, and look...
