by Andrew Sansardo | Oct 10, 2024 | Video Production
Similar to other forms of digital content, keywords are essential when it comes to video marketing. Including relevant keywords in your video marketing strategy can positively impact content effectiveness and visibility. Below are a few reasons to consider keywords...
by Andrew Sansardo | Apr 20, 2023 | Display Advertising
While traditional advertisement, word of mouth, and pure chance all play a role in discovering businesses, over 60% of the world’s population has some sort of Internet access. People frequently turn to the digital realm to find local businesses, buy products, and look...
by Andrew Sansardo | Mar 9, 2023 | SEO, Social Media
SEM (Search Engine Marketing) and SEO (Search Engine Optimization) strategies both share a common goal: increase traffic to a page via higher ranking on SERP (Search Engine Results Page). Most people reach for their phones or computers in Chicago to find information...
by Andrew Sansardo | Sep 22, 2021 | SEO
Search engine optimization (SEO) is a complex set of rules and techniques meant to move businesses up in a list of search engine results. What does this mean in laymen’s terms? It means that if you utilize SEO correctly, your business is suggested as one of the top...
by Andrew Sansardo | Jul 29, 2021 | SEO
There are millions of businesses online today, and more are going up on a daily basis. It gets difficult to figure out how to get your business noticed when your market is only getting increasingly saturated. If you have an amazing idea, you may be slightly...
