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What Do Search Engines Look For When Ranking?

What Do Search Engines Look For When Ranking?

If someone wants information on the internet, they have to search for it. That means search engines have a great deal of control over what information people interact with, including what they see about your business (or whether they see it at all). Plenty of people...
4 Must-Know Local SEO Steps

4 Must-Know Local SEO Steps

A solid SEO strategy is a must for small, local businesses in Chicago. Online presence and search engine ranking profoundly impact foot traffic, orders, and how many people know about your company in general. Nearly half of all Google searches seek local information,...
SEM vs SEO in 2023

SEM vs SEO in 2023

SEM (Search Engine Marketing) and SEO (Search Engine Optimization) strategies both share a common goal: increase traffic to a page via higher ranking on SERP (Search Engine Results Page). Most people reach for their phones or computers in Chicago to find information...
What’s Local SEO Like in 2023

What’s Local SEO Like in 2023

Advertising never stands still for long, and that’s especially true when it comes to digital marketing. Your company needs to learn and adapt to those changes as quickly as possible if you want to remain competitive. This is true of SEO, including local SEO. Let’s...
Technical SEO Tips to Increase Leads

Technical SEO Tips to Increase Leads

Technical SEO is important, but it is one of the most overlooked aspects of search engine optimization. Even if you have fantastic content on your site, if you have technical SEO issues, you aren’t going to get those high rankings and increased levels of traffic you...