Technical SEO is important, but it is one of the most overlooked aspects of search engine optimization. Even if you have fantastic content on your site, if you have technical SEO issues, you aren’t going to get those high rankings and increased levels of traffic you need. Below, we’ll be looking at some simple but effective tips that can help to improve your technical SEO.
Most people today are going to reach for their phone or their table instead of a desktop computer, at least when it comes to searching and shopping online. This means you need to be sure your website is mobile-friendly. It should be just as easy to navigate, use, and make purchases as your desktop website. If your site is not mobile-friendly, you could be missing a substantial number of leads and sales.
The speed of your website matters greatly. When you have a slow site that doesn’t respond to user inputs, your visitors will be displeased. They will not want to use your site if it’s too slow. Chances are good that you get frustrated with slow sites. What do you do? You likely go to a different site, perhaps a competitor, to make your purchase.
Optimize the site images, enable browser cashing, enable compression, and use a content delivery system. The faster your site, the better.
Broken links are bad from a technical SEO perspective, and they harm the user experience on your site. Make it a point to check for broken links regularly and then fix or remove them. Those who use WordPress can use a broken link checker plugin to make finding broken links easy.
Even after you have taken the time to improve your technical SEO, it doesn’t mean you are done. There could be issues that start to creep into your site, which means you will want to run a weekly audit. This can show you whenever there are issues, so you can address them before they become a problem.
When you improve your technical SEO, you will find that it can help ensure you have more traffic, which means increased leads. Getting your technical SEO perfected can take some time and effort, but you will find that it is well worth it. Because it does require quite a bit of technical work, you might want to work with some experts who can handle this and other aspects of SEO for you.
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